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Bluff

We are not a soft drink company.

Deep velvet, close up

It started with a bad Tuesday.

We wanted something to drink at nine o clock that was not a beer, not a sugar bomb, and not an apology.

Everything on the shelf was one of those three, so we made the fourth thing.

It is bitter where a soft drink is sweet, dry where a mocktail is syrupy, and it is meant to be poured over a big cube in a proper glass.

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